Case Study
Wandr Studio · Environment · Nonprofit
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New Mobile Users
Purchases generated from the site
Average time on page
The World Wildlife Fund was tasked with three key objectives: optimize the online donation process, overhaul the website's backend for easy maintenance, and fix front-end development issues focusing on responsive design.
WWF needed to integrate four distinct and outdated websites to align with brand guidelines. The core challenges: a poorly designed mobile funnel losing donations, a disorganized backend making content management painful, and improperly displayed data requiring constant developer support.
Deep audit of the existing four websites, identifying pain points in the mobile funnel, backend architecture, and front-end inconsistencies.
User research and restructured IA to consolidate four sites into one unified format aligned with WWF's brand guidelines.
Wireframes through to high-fidelity designs, with user testing at each stage to validate the donation funnel and content layouts.
WordPress development, multi-site CMS configuration, SEO implementation, mobile-responsive build, donor CRM integration, and full content migration.
We consolidated all of WWF's sites into one unified format. The backend UI now mirrors the frontend, simplifying future updates. WordPress development, multi-site CMS, SEO, mobile-responsive design, donor CRM integration, and full content migration.
A modular system enabling WWF admin to create pages with exact layouts, stack and update modules while adhering to the style guide.
Mobile layout optimized for horizontal and vertical orientations with swipe-friendly, interactive content for all audiences.
Improved funnel by eliminating distractions and enabling personalized donation options that convert.
We've seen a lot more traffic coming to WWF.ca since the redesign... and our conversion rate on our donor forms is up.
