Case Study
Wandr Studio · Animal Protection
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A 32% increase in donations was achieved, directly linked to clearer communication focused on the program's results.
The global animal protection organization's website failed to communicate its mission effectively, resulting in low user engagement and poor donation performance.
The overly flat information architecture (IA) hindered content discovery and overwhelmed users with an unmanageable volume of pages and content. Additionally, accessibility standards were lacking and UX best practices were not being followed.
To make matters worse, the organization needed a coherent global presence aligned with its ambitious 10-year strategy to end the suffering of farmed animals.
Deep user research, stakeholder interviews, and competitive analysis against industry standards. Findings revealed that simply improving the existing site would not be enough.
Reinventing the digital presence by redefining the core narrative and aligning the structure with strategic objectives.
Intuitive information architecture to simplify navigation and a scalable content strategy aligned with internal workflows.
A global website that unified regional sites (USA, Latin America, Malaysia, Brazil, and India) under a cohesive design and structure.
Creating a compelling narrative that clearly communicates the organization's mission and vision. We built an atomic design system to ensure a consistent and accessible experience.
A global site structure with localized regional versions.
A narrative-driven design aligned with the organization's 10-year strategy.
Optimized donation flows to reduce friction and improve engagement.
Accessible design and development meeting modern UX standards.
Working with Wandr was transformative for our organization. They quickly understood the complexity of our mission and our digital challenges, and turned them into an impactful, beautifully designed solution. Their ability to align our global vision with user needs was truly impressive, and the results speak for themselves.
